Búsqueda de LIBROS DEL AUTOR: philip kitchen

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  • A READER IN MARKETING COMMUNICATIONS
    ebook
    A READER IN MARKETING COMMUNICATIONS
    DON E. SCHULTZ / PATRICK DE PELSMACKER / PHILIP J. KITCHEN
    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and ...

    $1,560.00

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  • A PRIMER FOR INTEGRATED MARKETING COMMUNICATIONS
    ebook
    A PRIMER FOR INTEGRATED MARKETING COMMUNICATIONS
    PHILIP KITCHEN / PATRICK DE PELSMACKER
    This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional ...

    $1,460.00

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