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  • COMMUNICATION RESEARCH MEASURES
    ebook
    COMMUNICATION RESEARCH MEASURES
    REBECCA B. RUBIN / PHILIP PALMGREEN / HOWARD E. SYPHER
    The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instruct...

    $2,060.00

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