Búsqueda de LIBROS DEL AUTOR: picard robert g

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  • MEDIA PRODUCT PORTFOLIOS
    ebook
    MEDIA PRODUCT PORTFOLIOS
    PICARD, ROBERT G.
    Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, magazines, television, radio, cinema--and is found in enterprises ranging from small, local firms to large, globalized companies. This volume is the result of a coordinated effort of scholars in the ...

    $1,360.00

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  • MEDIA FIRMS
    ebook
    MEDIA FIRMS
    PICARD, ROBERT G.
    Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements affect market and company struct...

    $1,380.00

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