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  • A VERY SHORT, FAIRLY INTERESTING AND REASONABLY CHEAP BOOK ABOUT BRAND MANAGEMENT
    ebook
    A VERY SHORT, FAIRLY INTERESTING AND REASONABLY CHEAP BOOK ABOUT BRAND MANAGEMENT
    MICHAEL BEVERLAND / PINAR CANKURTARAN
    Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. This accessible and affordable introduction to brand management provides an overview of the controversies and ...

    $629.21

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