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  • SHOPPING CENTRE MARKETING
    ebook
    SHOPPING CENTRE MARKETING
    PIOTR KROWICKI / GRZEGORZ MACIEJEWSKI
    There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important. In this book, the autho...

    $800.00

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