Búsqueda de LIBROS DEL AUTOR: polymeros chrysochou

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  • CONSUMER PACKAGING STRATEGY
    ebook
    CONSUMER PACKAGING STRATEGY
    HUDA KHAN / RICHARD LEE / POLYMEROS CHRYSOCHOU
    The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...

    $1,160.00

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