Búsqueda de LIBROS DEL AUTOR: pr smith

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  • MARKETING COMMUNICATIONS
    ebook
    MARKETING COMMUNICATIONS
    PR SMITH / ZE ZOOK
    This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's fast-changing hypercompetitive markets. The eighth edition of Marketing Communications continues to be a core resource covering all aspects of marketing communications from the planning stages and im...

    $1,149.00

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  • DIGITAL MARKETING EXCELLENCE
    ebook
    DIGITAL MARKETING EXCELLENCE
    DAVE CHAFFEY / PR SMITH
    Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an ou...

    $1,279.00

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