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  • INDUSTRIAL ADVERTISING COPY (RLE MARKETING)
    ebook
    INDUSTRIAL ADVERTISING COPY (RLE MARKETING)
    R. BIGELOW LOCKWOOD
    This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industria...

    $1,320.00

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