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  • LISTENING TO THE VOICE OF THE MARKET
    ebook
    LISTENING TO THE VOICE OF THE MARKET
    R. ERIC REIDENBACH
    Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the voice of the customer that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business people in this global marketpla...

    $1,180.00

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