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  • RELATIONAL, NETWORKED AND COLLABORATIVE APPROACHES TO PUBLIC DIPLOMACY
    ebook
    RELATIONAL, NETWORKED AND COLLABORATIVE APPROACHES TO PUBLIC DIPLOMACY
    R.S. ZAHARNA
    Over the past decade, scholars, practitioners, and leading diplomats have forcefully argued for the need to move beyond one-way, mass-media-driven campaigns and develop more relational strategies. In the coming years, as the range of public diplomacy actors grows, the issues become more complexly intertwined, and the use of social media proliferates, the focus on relations will...

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