Búsqueda de LIBROS DEL AUTOR: rachel lawes

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  • USING SEMIOTICS IN MARKETING
    ebook
    USING SEMIOTICS IN MARKETING
    RACHEL LAWES
    Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unilever and P&G have attested to the success of Lawes semiotics in stimulating innovation and boosting sales. Now newly updated, this second edition is packed with even more revelations ...

    $879.00

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  • USING SEMIOTICS IN RETAIL
    ebook
    USING SEMIOTICS IN RETAIL
    RACHEL LAWES
    WINNER: Business Book Awards 2023 - Sales & Marketing Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores. Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers o...

    $899.00

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