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  • DOES MARKETING NEED REFORM?
    ebook
    DOES MARKETING NEED REFORM?
    JAGDISH N SHETH / RAJENDRA S SISODIA
    Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their int...

    $1,560.00

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