Búsqueda de LIBROS DEL AUTOR: rajendra sisodia

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  • DOES MARKETING NEED REFORM?
    ebook
    DOES MARKETING NEED REFORM?
    JAGDISH N SHETH / RAJENDRA S SISODIA
    Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their int...

    $1,560.00

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  • THE 4 A'S OF MARKETING
    ebook
    THE 4 A'S OF MARKETING
    JAGDISH SHETH / RAJENDRA SISODIA
    The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A’s." The 4A framework derives from a customer-value perspe...

    $1,760.00

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