Búsqueda de LIBROS DEL AUTOR: ralf leinemann

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  • MEDIA RELATIONS MEASUREMENT
    ebook
    MEDIA RELATIONS MEASUREMENT
    RALF LEINEMANN / ELENA BAIKALTSEVA
    Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models. Ralf Leinemann and Elena Baikaltseva's book brings together the range of models for evaluating PR e...

    $1,340.00

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  • HOW TO MANAGE A SUCCESSFUL PRESS CONFERENCE
    ebook
    HOW TO MANAGE A SUCCESSFUL PRESS CONFERENCE
    RALF LEINEMANN
    Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched edito...

    $1,760.00

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