Búsqueda de LIBROS DEL AUTOR: ralph d barney

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  • ETHICS AND PROFESSIONAL PERSUASION
    ebook
    ETHICS AND PROFESSIONAL PERSUASION
    RALPH D. BARNEY
    Examining the applied media ethics question of professional persuasion, this special double issue resulted from a colloquium and conference on allowable ethical limits of deception in professional persuasion. Participants were invited to reason their way toward a threshold that would define acceptable deception for a professional persuader in pursuit of favorable market and pub...

    $1,499.00

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  • CODES OF ETHICS
    ebook
    CODES OF ETHICS
    JAY BLACK / RALPH D. BARNEY
    Revisiting the topic of ethics codes in the media, this special issue begins by tracing the first 50 years of code writing and code enforcement experiences of the Public Relations Society of America (PRSA). The second article shows how the 2000 Member Code of Ethics assumes professional standing for PRSA members, emphasizes public relations' advocacy role, and stresses educatio...

    $1,200.00

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