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  • MARKETING TO THE POOR
    ebook
    MARKETING TO THE POOR
    RAMENDRA SINGH AND TAHIR A. WANI
    This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the sociocultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts. Markets for the poor are characterized by resource scarcity...

    $1,160.00

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