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  • CUSTOMER SEGMENTATION AND CLUSTERING USING SAS ENTERPRISE MINER
    ebook
    CUSTOMER SEGMENTATION AND CLUSTERING USING SAS ENTERPRISE MINER
    RANDALL S. COLLICA
    Understanding your customers is the key to your company’s success! Segmentation is one of the first and most basic machine learning methods. It can be used by companies to understand their customers better, boost relevance of marketing messaging, and increase efficacy of predictive models. In Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition, R...

    $867.99

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