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  • APPLIED MARKETING ANALYTICS USING PYTHON
    ebook
    APPLIED MARKETING ANALYTICS USING PYTHON
    GOKHAN YILDIRIM / RAOUL V. KÜBLER
    It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studie...

    $2,237.18

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