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  • BUSINESS-TO-BUSINESS MARKETING
    ebook
    BUSINESS-TO-BUSINESS MARKETING
    ROSS BRENNAN / LOUISE CANNING / RAYMOND MCDOWELL
    Brennan, Canning & McDowell cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the 5th edition: Coverage throughout of digital transformation and social responsibility in business markets ‘Scenario’ boxes which provide reflective d...

    $1,209.99

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