Búsqueda de LIBROS DEL AUTOR: regina luttrell

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  • PUBLIC RELATIONS AND THE RISE OF AI
    ebook
    PUBLIC RELATIONS AND THE RISE OF AI
    REGINA LUTTRELL
    This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication. One of the main challenges PR educators, researchers, and practitioners face in the AI era is the potential for miscommunication or unintended consequences of using AI tools. This volume provides in...

    $1,160.00

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  • STRATEGIC SOCIAL MEDIA AS ACTIVISM
    ebook
    STRATEGIC SOCIAL MEDIA AS ACTIVISM
    ADRIENNE A. WALLACE AND REGINA LUTTRELL
    Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications play in creating social media messaging campaigns designed to engage in digital activism. As social activism and engagement continue to rise, individuals have an opportunity to use their agency as creators and consumers to explore issues of identity, diversity, ...

    $1,160.00

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  • DEMOCRACY IN THE DISINFORMATION AGE
    ebook
    DEMOCRACY IN THE DISINFORMATION AGE
    REGINA LUTTRELL
    In this book established researchers draw on a range of theoretical and empirical perspectives to examine social media’s impact on American politics. Chapters critically examine activism in the digital age, fake news, online influence, messaging tactics, news transparency and authentication, consumers’ digital habits and ultimately the societal impacts that continue to be creat...

    $1,120.00

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