Búsqueda de LIBROS DEL AUTOR: reichert tom

4 resultados

reichert tom Eliminar filtro Quitar filtros
  • INVESTIGATING THE USE OF SEX IN MEDIA PROMOTION AND ADVERTISING
    ebook
    INVESTIGATING THE USE OF SEX IN MEDIA PROMOTION AND ADVERTISING
    TOM REICHERT
    The latest scholarship on one of today’s most pressing issues Today, it is obvious that sexual content is a prevalent aspect of the media and that the intensity of this content has increased in recent years. Less obvious, however, are the direct effects the strategic use of sexual content has on audiences. Investigating the Use of Sex in Media Promotion and Advertising presents...

    $1,600.00

    Ver detalle
  • FROM NUMBERS TO WORDS
    ebook
    FROM NUMBERS TO WORDS
    SUSAN MORGAN / TOM REICHERT / TYLER R. HARRISON
    This invaluable resource guides readers through the process of creating scholarly, publishable prose from the results of quantitative experiments and investigations. It delves into the issues commonly encountered when reporting the results of statistical experiments and investigations, and provides instruction re the representation of these results in text and visual formats. T...

    $1,340.00

    Ver detalle
  • SEX IN ADVERTISING
    ebook
    SEX IN ADVERTISING
    REICHERT, TOM / LAMBIASE, JACQUELINE
    Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differe...

    $1,420.00

    Ver detalle
  • SEX IN CONSUMER CULTURE
    ebook
    SEX IN CONSUMER CULTURE
    TOM REICHERT
    Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appea...

    $2,540.00

    Ver detalle