Búsqueda de LIBROS DEL AUTOR: riad a ajami

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  • GLOBAL BUSINESS
    ebook
    GLOBAL BUSINESS
    RIAD A. AJAMI / G. JASON GODDARD
    Globalization has been under extreme pressure in the wake of the financial crisis. Multinational firms are weighing the costs and benefits of international scale and scope, and are increasingly under pressure to hire local, to source local, and to pay taxes domestically. At the same time global competitive pressures have intensified. This book reviews international business pra...

    $980.00

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  • CUSTOMER RELATIONSHIP MANAGEMENT
    ebook
    CUSTOMER RELATIONSHIP MANAGEMENT
    GERHARD RAAB / RIAD A. AJAMI / G. JASON GODDARD
    Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-ter...

    $1,000.00

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