Búsqueda de LIBROS DEL AUTOR: riad ajami

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  • GLOBAL BUSINESS
    ebook
    GLOBAL BUSINESS
    RIAD A. AJAMI / G. JASON GODDARD
    Globalization has been under extreme pressure in the wake of the financial crisis. Multinational firms are weighing the costs and benefits of international scale and scope, and are increasingly under pressure to hire local, to source local, and to pay taxes domestically. At the same time global competitive pressures have intensified. This book reviews international business pra...

    $859.00

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  • CUSTOMER RELATIONSHIP MANAGEMENT
    ebook
    CUSTOMER RELATIONSHIP MANAGEMENT
    GERHARD RAAB / RIAD A. AJAMI / G. JASON GODDARD
    Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-ter...

    $3,400.00

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  • INTERNATIONAL BUSINESS
    ebook
    INTERNATIONAL BUSINESS
    RIAD AJAMI / JASON G GODDARD
    The new and updated edition of this widely used text is equally useful for undergraduate and graduate students of international business. Its student-friendly format, detailed coverage of classic and timely topics, and extensive use of case studies make it widely adaptable for different level courses, as well as for educators who prefer either a case study or lecture approach. ...

    $1,659.00

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  • THE GLOBAL ENTERPRISE
    ebook
    THE GLOBAL ENTERPRISE
    ERDENER KAYNAK / RIAD AJAMI / MARCA MARIE BEAR
    Practical insights on the role of the entrepreneur in the global business context Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even when they’ve been put through the toughest business modeling tests. The Global Enterprise examines how a healthy relationship between entrepreneurship and globalization...

    $1,099.00

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