Búsqueda de LIBROS DEL AUTOR: richard a gershon

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  • DIGITAL MEDIA AND INNOVATION
    ebook
    DIGITAL MEDIA AND INNOVATION
    RICHARD A. GERSHON
    This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and service...

    $1,120.00

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  • MEDIA, TELECOMMUNICATIONS AND BUSINESS STRATEGY
    ebook
    MEDIA, TELECOMMUNICATIONS AND BUSINESS STRATEGY
    RICHARD A. GERSHON
    As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and convergence patterns between industries by exploring the effects of digitalization in media and information technology. With today’s dynamic and rapidly evolving communication environment,...

    $1,120.00

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  • THE TRANSNATIONAL MEDIA CORPORATION
    ebook
    THE TRANSNATIONAL MEDIA CORPORATION
    RICHARD A. GERSHON
    The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of international business. The result has been a consolidation of players in all aspects of business, including banking, aviation, insurance, and mass media. This book discusses one such player -- the Transnational Media Corporati...

    $800.00

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  • TELECOMMUNICATIONS MANAGEMENT
    ebook
    TELECOMMUNICATIONS MANAGEMENT
    RICHARD GERSHON / RICHARD A. GERSHON
    With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications Management helps current and future media professi...

    $1,360.00

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