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  • TOTAL QUALITY IN MARKETING
    ebook
    TOTAL QUALITY IN MARKETING
    WILLIAM C. JOHNSON / RICHARD CHVALA / FRANK VOEHL
    Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on...

    $3,800.00

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