Búsqueda de LIBROS DEL AUTOR: richard e petty

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  • ATTITUDES AND PERSUASION
    ebook
    ATTITUDES AND PERSUASION
    RICHARD E PETTY / JOHN T CACIOPPO
    This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity. ...

    $1,600.00

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  • ATTITUDE STRENGTH
    ebook
    ATTITUDE STRENGTH
    RICHARD E. PETTY
    Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation o...

    $3,300.00

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  • ATTITUDES
    ebook
    ATTITUDES
    RICHARD E. PETTY
    This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people‘s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Des ...

    $1,560.00

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