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  • FUNDAMENTALS OF BUSINESS MARKETING RESEARCH
    ebook
    FUNDAMENTALS OF BUSINESS MARKETING RESEARCH
    RICHARD E PLANK / DAVID A REID / J DAVID LICHTENTHAL
    Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical comm...

    $1,560.00

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