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  • SATISFACTION: A BEHAVIORAL PERSPECTIVE ON THE CONSUMER
    ebook
    SATISFACTION: A BEHAVIORAL PERSPECTIVE ON THE CONSUMER
    RICHARD L. OLIVER
    Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consume...

    $6,100.00

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