Búsqueda de LIBROS DEL AUTOR: richard m perloff

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  • THE DYNAMICS OF PERSUASION
    ebook
    THE DYNAMICS OF PERSUASION
    RICHARD M. PERLOFF
    The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship ...

    $2,540.00

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  • THE DYNAMICS OF NEWS
    ebook
    THE DYNAMICS OF NEWS
    RICHARD M. PERLOFF
    This new and highly readable textbook by Richard M. Perloff introduces students to the complex world of contemporary news and its theoretical underpinnings, engaging with debates and ethical quandaries. The book takes readers on a concept-guided tour of the contours, continuities, and changing features of news. It covers a huge breadth of topics including: the classic theories ...

    $1,460.00

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  • POLITICAL COMMUNICATION
    ebook
    POLITICAL COMMUNICATION
    RICHARD M. PERLOFF
    In this political communication text, Richard M. Perloff examines the various ways in which messages are constructed and communicated from public officials and politicians through the mass media to the ultimate receivers-the people. With a focus on the history of political communication, he provides an overview of the most significant issues in the study of politics and the med...

    $640.00

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  • PERSUADING PEOPLE TO HAVE SAFER SEX
    ebook
    PERSUADING PEOPLE TO HAVE SAFER SEX
    RICHARD M. PERLOFF
    Persuading People to Have Safer Sex offers a lucid, in-depth, student-friendly and academically thorough discussion of AIDS prevention and health persuasion. In so doing it provides an introduction to the ways that social scientific research can be brought to bear on a daunting health problem. Covering many aspects of the AIDS crisis, the book introduces readers to the severity...

    $500.00

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  • THE DYNAMICS OF POLITICAL COMMUNICATION
    ebook
    THE DYNAMICS OF POLITICAL COMMUNICATION
    RICHARD M. PERLOFF
    This fully updated fourth edition continues to provide comprehensive coverage of communication and politics, again focusing on the way politics and media impact democracy. The book explores the intersection between politics and communication, drawing from leading scholarship in communication, political science, and political psychology. It describes the nature of today’s politi...

    $2,320.00

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  • THE DYNAMICS OF POLITICAL COMMUNICATION
    ebook
    THE DYNAMICS OF POLITICAL COMMUNICATION
    RICHARD M. PERLOFF
    The third edition of The Dynamics of Political Communication continues its comprehensive coverage of communication and politics, focusing on problematic issues that bear on the functioning of democracy in an age of partisanship, social media, and political leadership that questions media’s legitimacy. The book covers the intersections between politics and communication, calling...

    $2,200.00

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