Búsqueda de LIBROS DEL AUTOR: richard petty

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  • ATTITUDES AND PERSUASION
    ebook
    ATTITUDES AND PERSUASION
    RICHARD E PETTY / JOHN T CACIOPPO
    This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity. ...

    $1,600.00

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  • COGNITIVE RESPONSES IN PERSUASION
    ebook
    COGNITIVE RESPONSES IN PERSUASION
    RICHARD PETTY
    First published in 1982. This collaborative product of leading contributors seeks to update information on the psychology of attitudes, attitude change, and persuasion. Social psychologists have invested almost exclusively in the strategies of theory-testing in the laboratory in contrast with qualitative or clinical observation, and the present book both exemplifies and reaps t...

    $1,480.00

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  • ATTITUDE STRENGTH
    ebook
    ATTITUDE STRENGTH
    RICHARD E. PETTY
    Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation o...

    $3,300.00

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  • ATTITUDES
    ebook
    ATTITUDES
    RICHARD E. PETTY
    This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people‘s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Des ...

    $1,560.00

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  • THE BOY AIRMAN
    ebook
    THE BOY AIRMAN
    RICHARD PETTY
    The life of many combatants in The Great War was often short and brutish. But there were choices for some. Taking to the air was an attractive alternative to the slime, stench and gore of the trenches. The prospect of flying in the Royal Navy, the Senior Service, Nelson's Navy, must have been irresistible to any adventurous teenager the best aeroplanes on the best ships with th...

    $229.00

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