Búsqueda de LIBROS DEL AUTOR: richard varey

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  • MARKETING COMMUNICATION
    ebook
    MARKETING COMMUNICATION
    RICHARD VAREY
    Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building. Providing a contemporary examination of marketing as a social process, author Varey focuses on a planned, inte...

    $1,760.00

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