Búsqueda de LIBROS DEL AUTOR: robert alan brookey

3 resultados

robert alan brookey Eliminar filtro Quitar filtros
  • REASSERTING THE DISNEY BRAND IN THE STREAMING ERA
    ebook
    REASSERTING THE DISNEY BRAND IN THE STREAMING ERA
    ROBERT ALAN BROOKEY / JASON PHILLIPS / TIMOTHY POLLARD
    Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace. Exploring how Disney’s acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming servi...

    $1,099.00

    Ver detalle
  • ISIS BEYOND THE SPECTACLE
    ebook
    ISIS BEYOND THE SPECTACLE
    MEHDI SEMATI / PIOTR M. SZPUNAR / ROBERT ALAN BROOKEY
    What is ISIS? A quasi-state? A terrorist group? A movement? An ideology? As ISIS has transformed and mutated, gained and lost territory, horrified the world and been its punch line, media have been central to understanding it. The changing, yet constant, relationship between ISIS and the media, as well as its adversaries’ dependency on media to make sense of ISIS, is central to...

    $1,059.00

    Ver detalle
  • PLAYING TO WIN
    ebook
    PLAYING TO WIN
    ROBERT ALAN BROOKEY
    In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back to the unexpected success of Atari's Pong in the 1970s, which provoked a flood ...

    $251.00

    Ver detalle