Búsqueda de LIBROS DEL AUTOR: robert e hinson

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  • SOCIAL MEDIA MARKETING MANAGEMENT
    ebook
    SOCIAL MEDIA MARKETING MANAGEMENT
    ROBERT E. HINSON / DAVID MHLANGA / KOFI OSEI-FRIMPONG / JOSHUA DOE
    This book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspective and presents a comprehensive understanding of social media practices and how these can be integrated in firms’ operational activities to create a competitive advantage. In emergin...

    $1,380.00

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  • THE FUTURE OF ENTREPRENEURSHIP IN AFRICA
    ebook
    THE FUTURE OF ENTREPRENEURSHIP IN AFRICA
    ROBERT E. HINSON, DOREEN NYARKO ANYAMESEM ODAME, KOJO KAKRA TWUM, PATIENT RAMBE, PAUL AGU IGWE, DAVI
    Thsi book focuses on entrepreneurial development and the development of small businesses in Africa. The central idea of this book is that entrepreneurial development and small business development are connected. Entrepreneurship is lauded as an engine of growth (economic development and job creation), with small businesses often contributing to new job creation. Also, entrepren...

    $1,420.00

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  • CUSTOMER SERVICE MANAGEMENT IN AFRICA
    ebook
    CUSTOMER SERVICE MANAGEMENT IN AFRICA
    OGECHI ADEOLA / ROBERT E. HINSON / TERRI R. LITUCHY
    Customer Service Management in Africa: A Strategic and Operational Perspective (978-0-367-14337-4, K410515) "Customer Service is Changing!" The message of 34 authors featured in Customer Service Management in Africa: A Strategic and Operational Perspective is clear: Today’s consumers are no longer ‘passive audiences’ but ‘active players’ that engage with businesses at each stag...

    $960.00

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