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  • MARKETING PLANNING IN A TOTAL QUALITY ENVIRONMENT
    ebook
    MARKETING PLANNING IN A TOTAL QUALITY ENVIRONMENT
    WILLIAM WINSTON / JOHN L STANTON / ROBERT E LINNEMAN
    Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporation...

    $1,160.00

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