Búsqueda de LIBROS DEL AUTOR: robert f lusch

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  • THE SERVICE-DOMINANT LOGIC OF MARKETING
    ebook
    THE SERVICE-DOMINANT LOGIC OF MARKETING
    ROBERT F. LUSCH / STEPHEN L. VARGO
    Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-do...

    $1,560.00

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