Búsqueda de LIBROS DEL AUTOR: robert hinson

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  • SOCIAL MEDIA MARKETING MANAGEMENT
    ebook
    SOCIAL MEDIA MARKETING MANAGEMENT
    ROBERT E. HINSON / DAVID MHLANGA / KOFI OSEI-FRIMPONG / JOSHUA DOE
    This book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspective and presents a comprehensive understanding of social media practices and how these can be integrated in firms’ operational activities to create a competitive advantage. In emergin...

    $1,380.00

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  • HOSPITALITY AND TOURISM MARKETING
    ebook
    HOSPITALITY AND TOURISM MARKETING
    ROBERT EBO HINSON / ISHMAEL MENSAH / GEORGE KOFI AMOAKO / ESI AKYERE MENSAH / ISAAC COFFIE / EDDY KHOSA
    Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought ...

    $1,580.00

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  • CUSTOMER SERVICE DELIVERY IN AFRICA
    ebook
    CUSTOMER SERVICE DELIVERY IN AFRICA
    ROBERT EBO HINSON / ESI AKYERE MENSAH / DOREEN ANYAMESEM ODAME
    Customer service management is one of the key pillars of today’s business environment. Businesses operating in sub-Saharan Africa and other frontier markets have begun to embrace the concept of customer service management, with many incorporating the notion into their mission statements – with many forward-thinking companies transitioning from a transactional to a more strategi...

    $1,240.00

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  • BUSINESS ADMINISTRATION
    ebook
    BUSINESS ADMINISTRATION
    KWAME ADOM / ROBERT EBO HINSON / ENOCH OPARE MINTAH / THERESA OBUOBISA-DARKO
    The progress of several businesses was severely challenged through the advent of the COVID-19 pandemic, with several businesses collapsing globally. Apart from the pandemic, the business posture and dynamics of yesteryear has significantly changed, as the way business is conducted today, especially in this era of Industry 4.0 and the proliferation of technology-assisted process...

    $1,280.00

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  • THE FUTURE OF ENTREPRENEURSHIP IN AFRICA
    ebook
    THE FUTURE OF ENTREPRENEURSHIP IN AFRICA
    ROBERT E. HINSON, DOREEN NYARKO ANYAMESEM ODAME, KOJO KAKRA TWUM, PATIENT RAMBE, PAUL AGU IGWE, DAVI
    Thsi book focuses on entrepreneurial development and the development of small businesses in Africa. The central idea of this book is that entrepreneurial development and small business development are connected. Entrepreneurship is lauded as an engine of growth (economic development and job creation), with small businesses often contributing to new job creation. Also, entrepren...

    $1,420.00

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  • BUSINESS-TO-BUSINESS MARKETING
    ebook
    BUSINESS-TO-BUSINESS MARKETING
    RICHARD OWUSU / ROBERT HINSON / OGECHI ADEOLA / NNAMDI OGUJI
    Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects l...

    $920.00

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  • CUSTOMER SERVICE MANAGEMENT IN AFRICA
    ebook
    CUSTOMER SERVICE MANAGEMENT IN AFRICA
    OGECHI ADEOLA / ROBERT E. HINSON / TERRI R. LITUCHY
    Customer Service Management in Africa: A Strategic and Operational Perspective (978-0-367-14337-4, K410515) "Customer Service is Changing!" The message of 34 authors featured in Customer Service Management in Africa: A Strategic and Operational Perspective is clear: Today’s consumers are no longer ‘passive audiences’ but ‘active players’ that engage with businesses at each stag...

    $960.00

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  • UNDERSTANDING THE HIGHER EDUCATION MARKET IN AFRICA
    ebook
    UNDERSTANDING THE HIGHER EDUCATION MARKET IN AFRICA
    EMMANUEL MOGAJI / ‎FELIX MARINGE / ‎ROBERT EBO HINSON
    This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students’ selection process. While acknowledging the vast size of the continent, this book aims to provide an understanding of the dynamics o...

    $1,200.00

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