Búsqueda de LIBROS DEL AUTOR: robert j galka

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  • CUSTOMER RELATIONSHIP MANAGEMENT
    ebook
    CUSTOMER RELATIONSHIP MANAGEMENT
    ROGER J. BARAN / ROBERT J. GALKA
    This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive ...

    $3,300.00

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