Búsqueda de LIBROS DEL AUTOR: robert j morais

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  • ADVERTISING AND ANTHROPOLOGY
    ebook
    ADVERTISING AND ANTHROPOLOGY
    TIMOTHY DE WAAL MALEFYT / ROBERT J. MORAIS
    Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry....

    $979.00

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  • THE LANGUAGE OF BRANDING
    ebook
    THE LANGUAGE OF BRANDING
    DAWN LERMAN / ROBERT J. MORAIS / DAVID LUNA
    The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show...

    $1,279.00

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