Búsqueda de LIBROS DEL AUTOR: robert kozinets

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  • INFLUENCERS AND CREATORS
    ebook
    INFLUENCERS AND CREATORS
    ROBERT V KOZINETS / ULRIKE GRETZEL / ROSSELLA GAMBETTI
    Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also e...

    $998.60

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  • NETNOGRAPHY UNLIMITED
    ebook
    NETNOGRAPHY UNLIMITED
    ROBERT V. KOZINETS / ROSSELLA GAMBETTI
    Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture.  Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has impacted the research practices of scholars around the world.  In this volume, 34 re...

    $1,279.00

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  • NETNOGRAPHY
    ebook
    NETNOGRAPHY
    ROBERT V KOZINETS
    Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications...

    $998.60

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  • QUALITATIVE CONSUMER AND MARKETING RESEARCH
    ebook
    QUALITATIVE CONSUMER AND MARKETING RESEARCH
    RUSSELL BELK / EILEEN FISCHER / ROBERT V KOZINETS
    How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques?   Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The b...

    $1,258.23

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  • CONSUMER TRIBES
    ebook
    CONSUMER TRIBES
    AVI SHANKAR / BERNARD COVA / ROBERT KOZINETS
    Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenome...

    $1,279.00

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