Búsqueda de LIBROS DEL AUTOR: robert palmatier

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  • MARKETING CHANNEL STRATEGY
    ebook
    MARKETING CHANNEL STRATEGY
    ROBERT PALMATIER / LOUIS W. STERN / ADEL I. EL-ANSARY
    Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-c...

    $2,540.00

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  • RELATIONSHIP MARKETING IN THE DIGITAL AGE
    ebook
    RELATIONSHIP MARKETING IN THE DIGITAL AGE
    ROBERT PALMATIER / LENA STEINHOFF
    The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, in...

    $1,260.00

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