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  • CASES AND SELECT READINGS IN HEALTH CARE MARKETING
    ebook
    CASES AND SELECT READINGS IN HEALTH CARE MARKETING
    WILLIAM WINSTON / ROBERT L BERL *DECEASED* / ROBERT SWEENEY
    Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing profession...

    $1,240.00

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