Búsqueda de LIBROS DEL AUTOR: robert v kozinets

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  • NETNOGRAPHY UNLIMITED
    ebook
    NETNOGRAPHY UNLIMITED
    ROBERT V. KOZINETS / ROSSELLA GAMBETTI
    Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture.  Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has impacted the research practices of scholars around the world.  In this volume, 34 re...

    $1,420.00

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  • NETNOGRAPHY
    ebook
    NETNOGRAPHY
    ROBERT V KOZINETS
    Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications...

    $1,432.57

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  • QUALITATIVE CONSUMER AND MARKETING RESEARCH
    ebook
    QUALITATIVE CONSUMER AND MARKETING RESEARCH
    RUSSELL BELK / EILEEN FISCHER / ROBERT V KOZINETS
    How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques?   Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The b...

    $1,862.34

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