Búsqueda de LIBROS DEL AUTOR: roberto mansilla

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  • CONSUMER DECISION-MAKING, ANALYTICS AND AI
    ebook
    CONSUMER DECISION-MAKING, ANALYTICS AND AI
    ANDREW SMITH / EVGENIYA LUKINOVA / JOHN HARVEY / GAVIN SMITH / ROBERTO MANSILLA / JAMES GOULDING / GEORGIA
    Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our emerging reality as human actors embedded in a system of exchange driven by fast-evolvin...

    $1,240.00

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