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  • SPORT, SPONSORSHIP AND PUBLIC HEALTH
    ebook
    SPORT, SPONSORSHIP AND PUBLIC HEALTH
    ROBIN IRELAND
    This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship. Drawing on research from sport studies, marketing and public health, the book presents a brief history of advertising an...

    $1,099.00

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