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  • CONSUMER CULTURE AND TV PROGRAMMING
    ebook
    CONSUMER CULTURE AND TV PROGRAMMING
    ROBIN K ANDERSEN
    Product placement is now an integral part of what is considered the highest-quality fiction programming on television. Throughout the history of television, until now, direct product placement within fiction has not been a significant marketing strategy. This broadcasting/marketing configuration marks a another definitive step in the history of the commercialization of televisi...

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