Búsqueda de LIBROS DEL AUTOR: roddy mullin

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  • PROMOTIONAL MARKETING
    ebook
    PROMOTIONAL MARKETING
    RODDY MULLIN
    In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing. This book clarifies why a focus on the custo...

    $980.00

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  • SHOPPERNOMICS
    ebook
    SHOPPERNOMICS
    RODDY MULLIN / COLIN HARPER
    The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK, examines the path taken by the potential buyer. The authors describe the key drivers and barriers on the journey to purchase. Th...

    $1,000.00

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