Búsqueda de LIBROS DEL AUTOR: roderick j brodie

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  • CUSTOMER ENGAGEMENT
    ebook
    CUSTOMER ENGAGEMENT
    RODERICK J. BRODIE
    How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined an...

    $1,360.00

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