Búsqueda de LIBROS DEL AUTOR: rodrigo guesalaga

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  • IMPLEMENTING KEY ACCOUNT MANAGEMENT
    ebook
    IMPLEMENTING KEY ACCOUNT MANAGEMENT
    JAVIER MARCOS / MARK DAVIES / RODRIGO GUESALAGA / SUE HOLT
    Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles t...

    $899.00

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