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  • REFLECTIVE AND IMPULSIVE DETERMINANTS OF HUMAN BEHAVIOR
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    REFLECTIVE AND IMPULSIVE DETERMINANTS OF HUMAN BEHAVIOR
    ROLAND DEUTSCH
    Conflicts between the "head" and the "heart" are very common in everyday life. Over the past decade, research on such self-regulatory conflicts has been strongly shaped by Strack and Deutsch’s 2004 Reflective-Impulsive Model (RIM). The award-winning theory integrates cognitive, affective, and motivational influences on overt behavior, offering a domain-independent framework tha...

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