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  • SEGMENTATION STRATEGIES FOR HOSPITALITY MANAGERS
    ebook
    SEGMENTATION STRATEGIES FOR HOSPITALITY MANAGERS
    RON MORRITT / ART WEINSTEIN
    Get the competitive edge in a fierce market! Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference wher...

    $1,660.00

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